As the MAG is in a City-owned facility, we are adhering to City of Red Deer policy and taking part in the provincial Restrictions Exemption Program. Visitors aged 12 and older will need to provide proof of vaccination, proof of vaccination exemption, or proof of a negative test result. View our Calendar of Events for What's On this January!

Our Core Values


We acknowledge that we are on Treaty Six territory to the North of the Red Deer River, and Treaty Seven to the South of the Red Deer River. We are respectful of the many First Nations, Métis and Inuit people whose footsteps have marked this land for centuries. Using the recommendations of the Truth & Reconciliation Commission as a basis for programming, we will include the stories of Indigenous Peoples in all aspects of our research and programming.


The MAG inspires greater understanding of the art, history and heritage of Red Deer and Central Alberta. Working with the community we will tell the stories that are meaningful to Central Alberta. Using our expertise in studying and learning from objects we will present enriched, enjoyable and informative learning experiences for community members of all ages and abilities.


We are THE gathering place for our community.
We strive to bring the people of Central Alberta together to share stories and experiences that inspire.




As a public museum that serves the members of a diverse and dynamic community, we value:

Goals from the MAG's Strategic Plan 2019-2024


Increase public awareness of the MAG and its role in our community.

1.1 Develop a strategic marketing plan which incorporates a digital communications plan, to engage the interest of current and potential audiences.
1.2 Develop strategies to engage diverse segments of the community in dialogue about the MAG’s role and programs in order to inform our planning process.
1.3 Build partnerships with community organizations to support mutual goals.
1.4 Seek out opportunities to participate in major community events. (e.g.  the 2019 Canada Winter Games, the Canadian Finals Rodeo, Westerner Days, etc.)
1.5 Increase awareness of the MAG’s location, in order to leverage increased visitor traffic to the downtown core.


Attract larger and more diverse audiences to visit the MAG.

2.1 Engage in dialogue with diverse segments of the community in order to understand what is important to them, and use this information as the basis for research, collecting and programming.
2.2 Present an outstanding museum experience for all visitors by creating exceptional exhibitions and programs.
2.3 Develop an outreach strategy as part of the strategic marketing plan to expand the MAG’s presence throughout the City and County.
2.4 Establish operating hours based on the needs of community members.
2.5 Develop a membership program that will increase membership sales by 10% each year.

Ensure the financial sustainability of the MAG’s operations and programs.
3.1 Ensure sound business planning for major projects and new ventures.
3.2 Seek diverse sources of funds to support operating costs.
3.3 Establish a fund development plan to secure corporate sponsorships and cash donations.
3.4 Explore new avenues for increasing funding and revenue.


Establish the foundational framework to develop the MAG’s role as a public art gallery.

4.1 Build community support for the art gallery. ( e.g. membership, donors of art and financial resources, and political support)
4.2 Build research and a collection based on the work of Central Alberta artists, past and present.
4.3 Establish a framework for the collection of art by First Nations artists.
4.4 Establish an active and credible program of art exhibitions and public programs.
4.5 Complete an analysis of possible locations and approach, as the basis for a feasibility study for an art gallery facility.


Strengthen the governance and operational capacity of the Red Deer & District Museum Society (O/A the MAG).

5.1 Attract and retain a high-performing team of staff and volunteers that delivers on the Society’s mission.
5.2 Develop an effective plan for succession for key team members.
5.3 Continue to improve the MAG’s implementation of excellence in the core museological practices of research, collecting, collections care, exhibitions and public programming.
5.4 Complete the Collections Storage Project by 2024.
5.5 Continue to maintain and improve the facilities to serve the needs of the staff and community users.

Our Vision for the Future

At the Red Deer Museum and Art Gallery, we are passionate about learning the stories that art and artifacts can disclose. We delight in learning how to unlock the information that objects can tell us about our past and our present. We want to share the creative energy that comes from learning alongside artists and artisans and engage visitors of all ages in a journey of discovery.

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